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For now, though, there is little doubt that if you get high-quality links to your website, it will help you rank better and get more traffic (we'll talk more about what makes a "good-quality" link in Chapter 1). We've mentioned "high-quality" a few times now, and there's a good reason: The focus on quality is increasing as Google becomes ever more sophisticated at filtering out low-quality links.

A benefit of this tactic is that the companies and people featured in your content will often help you promote it because they're mentioned in it.

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However, SEOs soon discovered how to manipulate PageRank and search results for chosen keywords. At this point in time, Google was far more advanced than most search engines, but was still open to manipulation because it wasn’t very good at telling the difference between a high quality link and a low quality link.

Getting an external site to add a backlink is sometimes a tedious task that requires some degree of relationship building with fellow publishers. Sometimes backlinks happen organically, but they are frequently facilitated by publishers looking to improve their SEO ranking.

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Look for expired domains with working links. All you had to do in the past was to find them and redirect them via 301. Nowadays, it’s more complicated. Watch out for relevancy.

Google loves conterraneo links, which are links that are placed for free by real people with the goal of sharing good information. It was expected that real people would share links to the pages they love, but in reality, it is not working as it expected.

Back in the early days of the web directories were the way to navigate and hear about websites. Well maintained directories are still a good way comprar pacotes de backlinks to build links.

Email outreach is a time-consuming task. You need to do it as a part of many link building techniques mentioned in this article.

In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together).

Start of link tag: Called an anchor tag (hence the "a"), this opens the link tag and tells browsers and search engines that a link to something else is about to follow.

That means you focus not only to get a backlink. You should help the website to rank high by improving it with quality content.

Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.